Meet the Founder - DIRO Jewellers – Kenya 🇰🇪

BySheAfrica

Sep 14

2 min read

Updated: 2 days ago

DIRO Jewellers

This week, BySheAfrica is delighted to introduce DIRO Jewellers, a proudly Kenyan jewellery brand creating beautiful, contemporary pieces inspired by African creativity and craftsmanship.

DIRO Jewellers is a handmade-in-Kenya enterprise founded by Dianga Ochino, transforming brass and other materials into distinctive jewellery and fashion accessories.

With a strong focus on craftsmanship and local production, DIRO demonstrates the beauty and potential of African-made design.

At BySheAfrica, we believe brands like DIRO represent the future of African entrepreneurship: creative, authentic and proudly rooted in local craftsmanship.

About the Founder

"DIRO began with my love for creating and experimenting with different art forms. What started as a personal creative outlet grew into a business, and eventually into a community of skilled artisans, helping me bring ideas to life. Today, DIRO is about proving that exceptional design, craftsmanship and manufacturing can come from Africa, while remaining curious about the world and transforming its cultures and stories into wearable art."

Championing handmade Kenyan craftsmanship
Creating beautiful African-designed jewellery
Creating opportunities for local artisans
Showing the world the potential of African-made luxury

Opportunities and connections.

DIRO Jewellers is interested in connecting with:

Market access opportunities (local and international retailers, distributors and wholesale)
Fashion and brand collaborations, stylists, media and strategic partnerships
Corporate gifting partnerships
Media and storytelling opportunities

At BySheAfrica, we're proud to shine a spotlight on women building African brands through creativity, craftsmanship and determination.

How can the BySheAfrica community support this founder?

If you're a retailer, fashion buyer, stylist, corporate gifting manager, collaborator or simply passionate about African design, we'd love for you to discover DIRO Jewellers and follow their journey.